Social Media + Paid Ads

01 — Project details

Social Media is the epicenter for reaching consumers and social media campaigns + paid ads are invaluable for giving brands the highest visibility at the quickest speed to increase revenue.

With DALIETTE, I conducted a Instagram campaign (a key platform for connecting with consumers who are excited to spend on quality products) in which the hero product, the Daily Dreams Super Greens Face Wash, was seeded to 20 influencers to showcase their skin care experience with the product. The campaign resulted in an engagement rate of 4.17%, 199,173 impressions, and 15,307 interactions.

This campaign also led 5 influencers to create an additional video about what they had experienced using the product( without paid promotion). Those videos went viral and we seized the momentum to boost it as a paid ad on Instagram, resulting in a total of 1 million views, 36.7k shares, a 54.1% increase in brand followers, and a 545% increase in revenue on online orders.

02 — Creative process

My approach was to connect with skincare-conscious audiences by tapping into their desire for effective, clean beauty. I partnered with 30 micro-influencers to authentically share their experience with DALÌETTE’s Super Greens Face Wash, which led to strong engagement and organic content. When five influencers voluntarily created viral videos, I amplified the momentum with targeted paid ads

03 — Results

Resulting in over 1M views, thousands of shares, and a 545% boost in online sales.