Personal Branding

01 — Project details

I led the personal branding strategy for @nerin_john_baptist, a lifestyle and modest fashion influencer with a rapidly growing audience across platforms—over 83K followers on Instagram, 1.37M YouTube subscribers, and a thriving eCommerce presence through her personal brand website, nuurikha.com. My approach focused on defining and strengthening her brand identity by aligning content, visuals, and messaging with her core values: modesty, elegance, and authenticity. I developed a content system that brought consistency to her Instagram aesthetics, storytelling formats, and caption tone, while also creating cross-platform alignment with her YouTube presence. This clarity in branding helped increase follower engagement and build a deeper connection with her audience. We used seasonal campaigns and organic product storytelling to subtly drive traffic to her personal website, which resulted in significant boosts in product visibility and sales. The brand now stands out as a recognizable name in modest lifestyle and fashion, with a loyal global community and strong conversion across digital channels.

02 — Creative process

My process began by identifying the core brand values that resonated with @nerin_john_baptist’s audience—modesty, grace, and modern femininity. I conducted a visual audit of her content and designed a consistent aesthetic direction using a clean, muted palette and lifestyle-driven imagery. I introduced content pillars (fashion, faith, family, and self-care) that guided storytelling across Instagram and YouTube, ensuring every post delivered value while reinforcing her brand identity. We optimized bio sections, highlights, and post captions for clarity, impact, and engagement. I also supported product positioning for her personal brand, Nuurikha, by aligning content launches with follower interests, seasonal moments, and narrative-driven product showcases. By blending authenticity with strategy, we created a brand presence that felt both personal and professional—empowering community trust while driving real business growth.

03 — Results

This branding approach contributed to sustained audience growth, a loyal digital community of over 1.45M followers across platforms, and consistent product sales through her eCommerce brand, Nuurikha.com