01 — Project details
At Lennz Education, I conducted a comprehensive brand audit to evaluate and enhance the institution’s market presence—despite working within a limited budget constraint. My goal was to align the brand’s public perception with its core mission and values while maximizing consistency across all touchpoints. I reviewed website content, social media profiles, and marketing materials to identify gaps in visual identity, messaging, and user experience. Using analytics tools and direct stakeholder feedback, I uncovered key areas for improvement and implemented no-cost solutions such as updated brand guidelines, improved content tone, and enhanced SEO-driven website structuring. The result was a more cohesive and professional brand presence, improved user engagement, and stronger positioning in a highly competitive educational landscape.
02 — Creative process
My approach began with a thorough analysis of our existing brand assets, including the website, social media profiles, and marketing materials. I assessed elements such as visual identity, messaging consistency, and audience engagement to identify areas needing improvement. Leveraging free analytical tools and gathering direct feedback from stakeholders, I pinpointed discrepancies between our desired brand image and public perception.
To address these findings without incurring costs, I implemented strategic, budget-friendly solutions. This involved refining our brand guidelines to ensure uniformity in communications, optimizing our website for better user experience and SEO performance, and enhancing our social media strategy to foster greater audience interaction. Collaborating with internal teams, I facilitated workshops to reinforce brand values and ensure cohesive representation across all touchpoints.
