AgileBrain – Digital Marketing Proposal in Emotional Intelligence Branding
Overview
AgileBrain is a personal and professional development platform focused on emotional intelligence. This capstone project involved proposing a rebranding and digital marketing strategy to transform AgileBrain into a market leader in cognitive agility and emotional performance.
Objective
To develop a comprehensive digital marketing strategy, rebrand AgileBrain, and create a community-centric platform that leverages AI, influencers, and emotional science to promote personal growth.
Strategy & Execution
Brand Strategy
Vision: “Empowering Minds, Unleashing Potential”
Values: Empathy, Truth Seeking, Inner Harmony, Excellence, and Joy.
Rebrand Options: Names like The Clarity Project, Senti-Mind, and MindView with logo mockups.
Audience Segmentation
Emotional learners: Students, success seekers, confused minds.
Professionals: HR leaders, executives, entrepreneurs.
Coaches, consultants, and therapists.
Social Media & Digital Channels
Platforms: YouTube, Instagram, TikTok, Twitter, Facebook, LinkedIn.
Tools: Hootsuite, Canva, HubSpot, Buffer, Sprout Social.
Tactics:
Influencer campaigns and expert takeovers.
Podcasts and visionary talks.
Emotional intelligence webinars.
Bite-sized brain training TikToks and polls.
Paid ads targeting 100,000 impressions per platform.
Campaign Framework
Phase Key Focus Pre-launch Content calendar, brand ambassador identification, visuals Launch & Engagement Hashtag campaign #EmbraceYourAgileBrain, community interaction Promotion & Conversion Paid ads, webinar funnels, influencer collaborations Community Building Coaches’ portal, user-generated content contests, UGC contests
Messaging Examples
Students: “Explore new realms of personal growth with AgileBrain.”
Professionals: “Unleash untapped emotional potential. Shape the future.”
Coaches: “Refine your coaching excellence with AgileBrain’s innovative tools.”
Consultants: “Revolutionize organizations by unlocking emotional insight.”
Tools & Metrics
CRM: HubSpot
Content Creation: Canva, Podcast Studios
Metrics: Engagement rate, click-throughs, user-generated content, QR scans, follower growth